Featured case studies
Selected projects
Gapstack — Trade Finance & Payments Platform
Designing end-to-end onboarding, KYC/AML and transaction flows for a multi-country, multi-currency B2B payments platform.
Kwara — Neobank for Credit Unions
Pioneered a digital bank app integrated with SACCOs and credit unions, scaling to 400K new MAU and $200K MRR.
Impacc — Franchise App for the Base of the Pyramid
Led research and design for a B2B ERP franchise app, expanding into Ethiopia, Uganda and Ghana.
Mastercard Labs — Usability & Research Programme
Drove usability testing and data-driven research that lifted engagement 20% and new-user acquisition 10%.
Roam Buddy — eSIM for the always-connected traveller
End-to-end concept design for an eSIM marketplace across destination search, plan comparison, installation and a live usage dashboard.
Andela — Partner & Developer Platform
Designing trust into a remote-first marketplace: partner health, developer performance and mentorship in one platform.
Sokowatch S-OKOA — Instant Credit for Informal Retailers
UX research and design for an in-app credit product that lets small shopkeepers reorder stock when cash runs short.
Arifu — Campaign Distribution Platform
Multi-channel content distribution for NGO learning — WhatsApp, Telegram, SMS and Facebook Ads in one unified tool.
iBiz Women in Tech — MVP Workshop
Designed and facilitated a 2hr 15min Prototyping & MVP workshop for early-stage women founders at Strathmore University.
Research projects
Field & impact work
Makapads Uganda
Discovery research for a social enterprise making affordable, biodegradable sanitary pads — mapping the day-to-day friction behind a digital scaling platform.
MFN — Mastercard Farmers Network
Evaluative field research into why a working payments platform for smallholder farmers, agents and buyers still was not being adopted.
Noah Stove
Discovery research on whether a clean-cooking stove can be produced by local makers, with local materials and tools, before it scales.
Kupaa — School Loan Access
Researched and prototyped a loan facilitation feature that lets Ugandan schools borrow from banks and MFIs using Kupaa’s auto-generated financial records.
Design coaching & manifesto
How I think about craft
After a decade leading design teams and coaching the next generation of UX practitioners at Strathmore University, these are the principles I return to — for my own work and for the people I mentor.
Preserve the student in you
Study visual trends and technological shifts. Follow your industry leaders. Read widely and build a rich pool of inspiration — then let it ferment before you pour it into your work.
Do your research first
Understand the business model, then understand its users. Map their pain points. Solve for people while pushing measurable business goals — both at once, never in sequence.
Learn from the best
Benchmark every project — it surfaces best practices and sparks ideas. But don’t just replicate your heroes. Synthesise what you learn and find your own voice.
Keep it simple
Simplicity is hard work that always pays off. Pursue the unexpected, intuitive solution. The best interface is the one the user never has to think about.
Don’t trust just yourself
Prototype early and test under near-real conditions. Listen more than you talk. Don’t defend features you love if users don’t get them — let the data decide.
Think holistically
Design systems, layout grids, pattern libraries — these aren’t overhead, they’re the foundation. Consistency across touchpoints is how products earn trust at scale.
Interested in 1:1 coaching or a team workshop?
Get in touch →Career timeline
2012 — current
Gapstack — Senior Product Designer
Designing the operational control plane for a cross-border payments platform: partner onboarding and KYB/KYC, treasury and FX, compliance and entitlements.
Kwara — Head of Product Design & Research
Created a digital bank mobile app on top of SACCOs, plus the design system behind it.
Impacc — Strategic UX Lead & Research
Expanded the product scope to Ethiopia, Uganda and Ghana.
Mastercard Labs — Senior UX Researcher
Conducted research using a wide variety of qualitative and quantitative methods, in person and remote.
Andela — Senior Product Designer
Led design and UX strategy across multiple product lines during Andela’s growth to unicorn status, integrating third-party APIs and building a high-performing design team.
Phink Digital Studio — Co-Founder & Product Lead
Co-founded a design studio shipping e-commerce and mobile products, including a grocery delivery app and M-PESA payment integration for clients across fintech and agritech.
Ogilvy & Mather — Front-End Developer
Built e-commerce apps and M-PESA payment integrations; developed 20+ websites and contributed 8 PRs to open-source projects.
Strathmore University — UX Design Instructor
Teaching asynchronous and synchronous UX courses, plus running agile collaboration workshops for distributed design and engineering teams.