Improve User Experience with Customer Journey

When it comes to growth hacking, entrepreneurs try every strategy they can find to convert visitors to loyal customers. They invest heavily in designing beautiful websites, or spend a fortune on advertising to increase traffic, hoping to direct every new customer to their sales page and push them to buy (or at least try) their product.

While conversion rate optimization focuses on optimizing your landing pages through experimenting with different designs, background colors, buttons, forms, text, and so on with different customer segments, customer journey optimization helps you take your customer experience to the next level.

When we talk about customer journey, user experience plays a great role in it. It would be unfair to limit the scope of UX as it spans a wide range of things from understanding customer’s behavior through research all the way to strategizing and copywriting.

The best measurement to know if your website UX is engineered to convert more visitors to leads is your customer behavior. Understanding customer behaviors enables you to design or redesign your landing pages based on proven facts, with customer needs in mind, and remove unnecessary design elements. For instance, you don’t need to ask your customers to give you every detail about themselves just to offer a free trial.

Customer journey optimization refers to a predefined path that your customer segments will walk through, until they make a purchase and become your customer. In plain English, you must design different landing pages, separate lead magnets, and special offers for different customer segments.