News Posts. The latest updates from our hub
Usability testing: Evernote
I have been an avid user of the Evernote app. I am that kind of a person that jots down everything, might it be a meeting with the investor, a high profile client or birthdays party preparation to grocery list. Continue reading “Usability testing: Evernote”
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Is your website working?
In an earlier blog, we covered the significance (SEO) search engine oprimization and Google Analytics as it relates to your website. Google Analytics holds the power to strengthen your marketing strategy in a number of ways, chief among them helping businesses determine the effectiveness of their websites. Continue reading “Is your website working?”
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Never place products on your ecommerce homepage
The purpose for the homepage is to get the user into the mood of buying. A buying mood is characterised by a series of actions users take in their journey leading to a a goal (a purchase). Continue reading “Never place products on your ecommerce homepage”
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Interaction Design, what is it?
Interaction design is an important component within the giant umbrella of user experience (UX) design. In this article, we’ll explain what interaction design is, some useful models of interaction design, as well as briefly describe what an interaction designer usually does.
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Effective Email Marketing Strategy
Email Marketing isn’t dead, despite what some hyperbolic blog posts you may have seen online say. In fact, you are six times more likely to convert an email subscriber than you are a twitter follower. It is one of the most powerful tools available to a business when it comes to engaging with current and potential customers, yet so many businesses handle it wrong. Continue reading “Effective Email Marketing Strategy”
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Improve User Experience with Customer Journey
When it comes to growth hacking, entrepreneurs try every strategy they can find to convert visitors to loyal customers. They invest heavily in designing beautiful websites, or spend a fortune on advertising to increase traffic, hoping to direct every new customer to their sales page and push them to buy (or at least try) their product.
Continue reading “Improve User Experience with Customer Journey”
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Top 10 Webdesign trends 2016
In 2016, the quality of your website will be more critical than ever before. Since it’s likely that your competitors have an incredible website, expectations are high, and you must at least meet the bar, if not exceed it. If you want to stay in the game, you’ve got to have a website that makes it easy for your users to browse your products and services, make purchases, and to interact with your business. Continue reading “Top 10 Webdesign trends 2016”
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How to Improve Your Search Engine Ranking on Google
Improving Your Site’s Placement on Google’s Search Engine Results
Google ranks a page according to a large number of factors. Exactly what these factors are is apparently a trade secret, although there are number of well-known things that contribute to the ranking of a page. Continue reading “How to Improve Your Search Engine Ranking on Google”
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UX Design Principles
Understand the underlying problem before attempting to solve it
Your work should have purpose—addressing actual, urgent problems that people are facing. Make sure that you can clearly articulate the core of the issue before spending an ounce of time on developing the design. The true mark of an effective designer is the ability to answer “why?”. Don’t waste your time solving the wrong problems.
Continue reading “UX Design Principles”
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